What's this all about?

We produce edibles that help CBD become part of your everyday diet. We love food, and we love CBD!

Our interest in CBD is driven by personal experience. After his experience using CBD to manage chronic pain, Alex (our founder) began to develop a range of edibles that could form part of a balanced diet. Through the use of CBD, he found he was able to reduce his use of opiate-based medicines.


We began to develop CBD-infused products after struggling to find healthy and savoury edibles that could form part of a balanced diet. Our mission is simple: provide tasty infused products that allow you to include CBD in your life.


We know first-hand the power of the "entourage effect", so we only use full-spectrum CBD in our products, no isolates. And we are committed to using natural, high quality ingredients in all of our products.


Our almond, cranberry and walnut granola is award-winning. In addition to taking first place in the CBD category, it also won Overall Best Product at the London Smoking Club's Edible Cup in February 2019.

Want to know more? We'd love to hear from you; get in touch or connect with us @purdies_incredibles.

Why CBD?

We all have an endocannabinoid system. It plays a role in regulating many processes in our bodies including sleep, mood, appetite, memory, reproduction and fertility. Research so far indicates that the function of the endocannabinoid system is to maintain homeostasis, or balance, in the body.

Cannabis interacts with this system, but THC and CBD (the two major compounds found in cannabis) interact with it in different ways. Taking THC may get someone "high", while CBD does not have a psychoactive effect. Experts believe CBD helps the endocannabinoid system maintain equilibrium.

We don't make any claims or guarantees about what CBD might do for you, but we do think it's an important compound. If you are thinking of using CBD for medicinal purposes, we recommend speaking to your doctor.